COLD EMAIL VS COLD CALL, WHICH ONE IS BETTER?
If you're in the world of sales or marketing, you've likely heard of both cold calling
and cold emailing. These are two of the most popular outreach methods for reaching new customers and
growing your business. But which one is better? In this blog post, we'll explore the differences between
cold calling and cold emailing, and explain why cold emailing is the way to go.
Cold Calling
Cold calling involves reaching out to potential customers by phone, without any prior relationship or
connection. The idea is to sell your product or service over the phone, and hopefully convince the
person on the other end to make a purchase. While cold calling can be effective, it's not without its
downsides.
Firstly, people are often hesitant to pick up the phone for unknown numbers, which can make it difficult
to reach your target audience. Additionally, cold calling can be intrusive, as people don't like being
interrupted during their day. Finally, it can be challenging to keep track of your results, as it's
difficult to measure how many calls you've made, and how many of those calls have converted into sales.
Cold Emailing
Cold emailing is the process of sending unsolicited emails to potential customers, with the goal of
starting a conversation and building a relationship. Unlike cold calling, cold emailing is less
intrusive, as people can choose when to read and respond to your message. Additionally, cold emailing
allows you to include more information about your product or service, including links to your website
and customer testimonials.
One of the biggest benefits of cold emailing is the ability to personalize your message for each
recipient. By segmenting your list and tailoring your message to the recipient's interests and pain
points, you can create a more targeted and effective outreach campaign.
Additionally, with tools like Mailchimp and HubSpot, you can easily track the success of your email
campaigns, from open rates to click-through rates to conversions.
Why Cold Email is Better
When it comes down to it, cold emailing is simply a better approach than cold calling. Here are a few
reasons why:
Less intrusive - people don't like being interrupted during their day, and cold emailing allows them to
respond on their own time.
More scalable - with tools like Mailchimp and HubSpot, you can easily reach a large number of people
with just a few clicks.
More personalized - by segmenting your list and tailoring your message to each recipient, you can create
a more effective outreach campaign.
More trackable - with email marketing tools, you can easily track the success of your campaigns and
optimize your approach over time.
In conclusion, while cold calling can still be effective in some cases, cold emailing is the way to go
for most businesses. With its less intrusive approach, scalability, personalization, and trackability,
cold emailing is the future of outreach and marketing.